Awhile ago I was walking through the library and as a student tossed something in the recycling bin, the guy manning the front counter said "Thanks for recycling." The student was surprised and kind of stuttered a "no problem". I, too, was caught off guard by the acknowledement. It was amazing the effect this simple recognition of a good thing had on me. It made me smile and want to recycle in the future...in the hopes that I'd get a pat-on-the-back as well!
I just came across this video of somtehing similar on a larger scale. A FlashMob crew in Quebec uses the power of positive re-enforcement to get people to recycle!
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